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Swachh Bharat Mission, Uttar Pradesh – Urban(Swachh Survekshan 2019-UP) Narrative description of Project : Swachh Survekshan (Cleanliness survey) is an annual survey of cleanliness, hygiene and sanitation in cities and towns across India. It was launched as part of the Swachh Bharat Abhiyan which aims to make India clean and free of open defecation by 2 October 2019. The first survey was undertaken in 2016 and covered 73 cities (53 cities with a population of over a million, and all state capitals); by 2019 the survey had grown to cover 4237 cities and was said to be the largest cleanliness survey in the world. Our campaign was aimed to bring behavioral changes among people of UP to see their city on top of the list in the Survekshan and feel proud of being associated with that city. Print Ads: 12 ads campaign – Mix of behavioral changes and informative clearly mentioning call for action.

Air India Digital Campaign #FlyTheChange Air India, the national flight carrier of India, a company that is synonymous to the history of commercial aviation in India. After failing to secure a buyer the brand found itself under a cloud of Negative sentiments caused primarily by two factors: – critical press – Diminishing online reputation due to abundance of negative feedback. There were three primary issues to be dealt with, in order to uplift the brand image: Negative  Feedback  Fake Identities  Brand Content Synergy The Solution – #FlyTheChange It was resolved by all the stakeholders that instead of countering negatives online, we must channelize our efforts to spread positive facts about the brand. Instead of fancy lines, focus on facts that are promising.