BTL Activities

The significance of BTL marketing has grown because of its ability to reach the target audience and influence brand positioning through personal interaction. The customization of product engagement and trials is very high, having a direct impact on sales and an indirect impact on brand perception and buzz.
Our BTL activities are designed to facilitate interaction and gauge a more accurate response to the activity

Our BTL Services

Comprehensive below-the-line marketing solutions designed to create meaningful brand connections and drive results.

 

Event Management

End-to-end event planning and execution, from corporate conferences to product launches.

  • Corporate Events
  • Product Launches
  • Award Ceremonies

Brand Activation

Creating memorable brand experiences through innovative activation campaigns.

  • Mall Activations
  • Road Shows
  • Experiential Marketing

Rural Marketing

Specialized marketing solutions for reaching and engaging rural audiences.

  • Village Activities
  • Mela Management
  • Rural Outreach

In-Store Promotions

  • Target customers who are already in the store

  • Offer incentives like discounts, sampling, and free trial or demo

  • Goal is to get people to try a product for free with expectations they will like it and purchase it

  • Examples: Point-of-sale displays, contests, and in-store events

Direct Mail Campaigns

    • Reach specific target audiences with personalized messages and offers

    • Examples: Targeted catalogs, brochures, mobile invites, and promotional materials

Trade Shows and Exhibitions

  • Connect with potential customers and industry professionals in person

  • Examples: Booth displays, product demonstrations, and networking events

Experiential Marketing

  • Create memorable and engaging experiences for customers, often at public events or venues

  • AR/VR technologies have opened new avenues for digital, experiential marketing

  • Examples: Branded entertainment zones, interactive murals, and DIY workshops

Event Sponsorships & Collaborations

  • Associate the brand with a specific event or activity

  • Partner with other brands or influencers to reach new audiences and build credibility

  • Examples: Sponsoring local concerts, sporting events, or festivals

Our BTL Activities

Explore our comprehensive range of below-the-line marketing activities designed to create impact.

Event Management

  • Corporate Events
  • Product Launches
  • Dealer Meets
  • Award Functions

Brand Activation

  • Mall Activations
  • Road Shows
  • School Contact Programs
  • Shop Floor Activities

Event Management

  • Village Activities
  • Mandi Activities
  • Haats & Melas
  • Door to Door Activities

Our Process

A systematic approach to delivering successful BTL campaigns and events

1. Discovery & Planning

Understanding your objectives and creating detailed project roadmaps to ensure success.

2. Creative Conceptualization

Developing innovative concepts and strategies aligned with your brand identity.

3. Execution & Implementation

Professional execution with attention to detail and real-time monitoring.

4. Monitoring & Control

Continuous monitoring and quality control to ensure optimal results.

5. Analysis & Reporting

Comprehensive analysis and detailed reporting of campaign performance and outcomes.

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