C.S. Parameshwar in his late fifties is a well qualified veteran in advertising and communication field. While others were after conventional advertising, he chose the untrodden path of political & governmental promotional activities and carved out a name for himself in that segment. Soon he moved into public sector units and corporates in private sector providing branding strategies and publicity tactics.
Next stop was backward integration with building in house departments like Public Relations, Events & Exhibitions, Digital & Social Media OOH etc. This was at a time when “360⁰ communication” was unknown to advertising agencies. Today, Paramin is a one-stop-shop for holistic advertising and communication programmes.
Down-to-earth by nature Parameshwar is accessible to staff and media at anytime without any pretensions and trappings of a Chief Executive Officer. Besides, he is an active participant in social causes, philanthropic activities and holds life memberships in many of the management bodies. Parameshwar attributes his success to his humility.