Client  :  State Blood Transfusion Council

Service  :  Blood Donationappealing

Briefing   :  Problem – Fall in voluntary blood donors

  Objective – Increase the number of   voluntary blood donors

Route  :   Agency recommended emotional route.   Deciding to play to the hearts of target   audience, agency created a campaign   to the gratification received when a   donor donates blood for a noble cause.   With emphasis on the recent 26/11 terrorist attack   in Mumbai, the advertisement underlined the ‘duty   factor’ of blood donation. The campaign was a   great success with a visible quantum leap in the   number of voluntary blood donors.