The department was not active on communication front and was lagging in tax collection. Paramin pre-empted the situation and coaxed the department to spend a meagerly amount of Rs. 35 lakh on publicity and in return we assured them a bumper collection of Rs. 104 crore. The strategic campaign conceived, devised and executed by Paramin was so effective that the department collected 

Rs. 104 crore  alone through its profession Tax Amnesty scheme; besides the regular collection of sales tax. A successful case study of how effective advertising pays.

From Rs. 31,214 crore in 2007-08 to Rs. 34,389 crore in 2008-09, the revenue posted a growth of 10.4%.