Swachh Bharat Mission, Uttar Pradesh – Urban(Swachh Survekshan 2019-UP)

  • Narrative description of Project : Swachh Survekshan (Cleanliness survey) is an annual survey of cleanliness, hygiene and sanitation in cities and towns across India. It was launched as part of the Swachh Bharat Abhiyan which aims to make India clean and free of open defecation by 2 October 2019. The first survey was undertaken in 2016 and covered 73 cities (53 cities with a population of over a million, and all state capitals); by 2019 the survey had grown to cover 4237 cities and was said to be the largest cleanliness survey in the world.
  • Our campaign was aimed to bring behavioral changes among people of UP to see their city on top of the list in the Survekshan and feel proud of being associated with that city.
  • Print Ads: 12 ads campaign – Mix of behavioral changes and informative clearly mentioning call for action.
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