• Air India, the national flight carrier of India, a company that is synonymous to the history of commercial aviation in India.
• After failing to secure a buyer the brand found itself under a cloud of Negative sentiments caused primarily by two factors:

– critical press

– Diminishing online reputation due to abundance of negative feedback.

• There were three primary issues to be dealt with, in order to uplift the brand image:

1. Negative  Feedback 
2. Fake Identities 
3. Brand Content Synergy

• The Solution – #FlyTheChange
• It was resolved by all the stakeholders that instead of countering negatives online, we must channelize our efforts to spread positive facts about the brand. Instead of fancy lines, focus on facts that are promising.