OBJECTIVE:1) To minimize unemployment in Maharashtra by providing job opportunities in Baden-Wurttemberg (Germany).2) To inform eligible aspirants that the Maharashtra Government was supporting them with training in the German language, upskilling, visas, and all related requirements.

Methodology: Paramin designed and totally handled an Intensive Campaign including Print Advertisements in Marathi, Hindi and English, Social Media Posts and Digital Media in Marathi and English, TV and Radio spots in Marathi, OOH media, and activation of Events and exhibitions.

Outcome: The well-planned comprehensive publicity ( traditional and digital) reached the target audience across Maharashtra generating an overwhelming response.