Our client: Government of Maharashtra, School and Education Department.

Objective : Mahavachan Utsav 2024 to encourage reading ( outside the syllabus) among school children in Maharashtra

Approach/Methodotogy: The message was simple,”Spend just 10 minutes every day to read”. The students read a book and then had to upload their review of it.

Amitabh Bachchan was appointed as the brand ambassador . Paramin ran a 360 degree campaign that included designing and releasing a print advertisement in Marathi and English and totally handling Digital and Social Media Posts, OOH, podcasts, Radio and Audio Visuals using the main ambassador – Amitabh Bachchan and others like Asha Bhosle.

Outcome: Mahavachan 2024 was a Milestone project . Almost 1 crore students participated across Maharashtra!