Maharashtra State Electricity Board (Mahavitaran)
- Briefing: Mahavitran, erstwhile MSEB was very much in news for all wrong reasons. Build a positive image and bring in credibility to the corporation
- Action Plan: It all started with an effective PR Publicity comprising advertorial type full page advertisement, appeal to general public by the minister, anti-power theft campaign etc. An advocacy advertisement by Rahul Vaidya the star singer exhorting people not to resort to riots was result oriented and effective. Anti power theft campaign created and released by Paramin reduced the crime rate considerably
- ‘Akshay Prakash Yojana’ a branded promotion to conserve power has won accolades from the power ministry as well as the advertising fraternity. Campaign’s emphasis on the use of CFL bulbs was effective and people started using power-saving bulbs and gadgets, reducing power consumption resulting in the reduction in power-cut duration
- Besides, got the minister’s appeal converted into news and managed to carry it in around 153 publications in Maharashtra