IndianOil 5kg Campaign

    • IndianOil launched new 5kg LPG cylinders in in neighbourhood stores – Super markets, Kirana shops, Filling stations
    • While this was a welcoming move for the customers as it removes the hassle of registration, waiting period, address verification etc.
    • But the question was how do we communicate this to our TG ?
    • Also, the question was whether the 5kg would affect the off take of the regular cylinders
    • So, how do we clearly differentiate their usage and make it play a add-on role in the customer life ?



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